Resources
Put the session to work.
The ideas are a start. Use these resources with your team to make the next conversation count.
The Value Edge
Get them to say yes.
Bruce Scheer
Author of the Amazon bestseller Inspire Your Buyers. Four industry awards for client work, including CEB’s B2B Campaign of the Year.
Explore the session- Participant deck View the Tech Week takeaway deck Revisit the key ideas from Bruce’s talk (opens in a new tab)
- Book Read Inspire Your Buyers The book by Bruce Scheer (opens in a new tab)
- Assessment Take the free Narrative Assessment Find where your narrative needs work (opens in a new tab)
- Example deck See what good looks like Explore an example conversation guide (opens in a new tab)
- Cohort inquiry Email Bruce to learn more Ask about the Value Edge cohort (opens your email app)
- Business case Try ValueNavigator free Build a CFO-ready analysis your buyer can defend (opens in a new tab)
- Speaking Recommend a speaker Bring the conversation to your team or event (opens in a new tab)
- Connect Connect on LinkedIn Stay in touch with Bruce Scheer (opens in a new tab)
The Approval Edge
Get the deal approved.
Dean Edwards
More than 25 years leading Procurement and Strategic Sourcing at Kaiser Permanente, Yahoo, Levi Strauss & Co. and Ingram Micro.
Explore the sessionThe Expansion Edge
Get them to expand.
Sandy Yu
Led global customer success and go-to-market teams at Oracle, Cisco, PwC and WebEx over 25 years, before founding Revenue Retention Advisors.
Explore the session