The EnterpriseEdge Who we are
Three people. Three sides of the same deal.
We came at enterprise revenue from different chairs, and we kept arriving at the same conclusion about where it goes wrong.
Bruce will get your customers to say yes. Dean will make sure the damn deal closes. Sandy will help you grow the account.
Bruce Scheer
Author of Inspire Your Buyers
Bruce has spent his career enabling enterprise marketers and sellers at Microsoft, HP, Adobe, SAP, Oracle, Google and eBay Enterprise, along with Tableau and Concur. He helps B2B revenue teams align on one value narrative and a business case a CFO will sign, and he wrote the Amazon bestseller Inspire Your Buyers: Go to Market with a Story that Sizzles.
Dean Edwards
Founder and CEO of ConvergSPT. Former Fortune 500 Chief Procurement Officer.
Dean spent more than twenty years running Procurement and Sourcing at Kaiser Permanente, Yahoo, Levi Strauss and Ingram Micro. As Chief Procurement and Supply Officer at Kaiser Permanente he delivered over $1 billion in savings against a $6 billion spend. At Levi Strauss he built a Procurement capability that had not existed before him, on the transformation team that took the company to its 2019 IPO. He founded ConvergSPT to help revenue teams engage Procurement as an ally instead of an obstacle.
Sandy Yu
Founder and CEO of Revenue Retention Advisors. Formerly Oracle.
Sandy spent four years at Oracle, finishing as Global Lead for Cloud Customer Insights, Executive Engagement and Success. She watched a company treat thousands of customer relationships as a maintenance problem rather than a growth engine, at staggering and avoidable cost. She founded Revenue Retention Advisors to fix that, and built the 3D Framework, Diagnose, Design and Drive, that she now runs with B2B SaaS CEOs and CROs to turn an existing customer base into predictable expansion.
We work together here. We work separately everywhere else.
The Enterprise Edge is a collaboration, not a firm. Each of us runs our own practice, and anything that follows a session is contracted with that person directly. If one hour lands harder than the others for your team, go straight to the person who taught it.