In-house and sales kickoffs

Run it for your own team, with your own deals on the table.

The public sessions use examples. An in-house session uses yours: the stalled deal, the account that will not expand, the price challenge you lost last quarter.

What changes

Same three edges. A very different room.

In a public session, a room of strangers compares notes. In-house, everyone owns a piece of the same number, which means the conversation can get specific in a way a public room never can.

We work your pipeline. Your champion, your buying group, your last three losses. By the end of the half day the team has one story to align on and a shared read on where deals are leaking.

At a sales kickoff it runs as the anchor session, three hours that give the rest of the agenda something to hang on.

Built for revenue organizations with 50 sellers or more. Below that scale, ask Bruce about the Value Edge on its own.

The three hours

What your team walks out with

01 The Value Edge

Get them to say yes

Your champion is sold. Nobody else in the buying group has met you. What reaches them is whatever your champion can repeat and whatever your champion can defend, which means your story is doing the selling long before anyone reads a proposal.

02 The Approval Edge

Get the deal closed

Procurement, Finance, Legal, InfoSec and now AI governance were in none of the meetings where you built the case. They arrive at the end, they arrive sceptical, and they are measured on things nobody told you about. Dean spent two decades on their side of that table.

03 The Growth Edge

Grow the account

Winning the deal is the beginning. A year later there is a review you are not invited to, and it ends in expansion or in a quiet search for your replacement. Sandy works on what decides which.

How to start

Talk to whichever of us you know.

In-house sessions are contracted with each of us individually, so the fastest path is a direct conversation. Write to whichever of us you already know, or to whoever owns the edge you most need. We will loop in the other two.

Bruce Scheer The Value Edge Email Bruce [email protected]

Dean Edwards The Approval Edge Email Dean [email protected]

Sandy Yu The Growth Edge Email Sandy [email protected]

Or come to a public session first